Mapping the Midwest Innovation Ecosystem

A data-driven platform to discover, track, and grow startups, talent, and investment across the Midwest.
March 2026
Innovation Waves
Innovation's really big waves play out over 50 years — and they compound
Market capitalisation ($T) · S&P 500, STOXX Europe 600, FTSE 100
$0 $10T $25T $40T $50T 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 FTSE 100 STOXX Europe 600 S&P 500 ~$59T + Personal Computing + Internet + Cloud + Mobile + AI + Robotics + Space + Quantum + Neuro Tech + Fusion
Market Context
Tech vs. Non-Tech: Earnings Power Continues to Bifurcate
Indexed earnings (Jun 2021 = 100) · S&P 500 Top 10 stocks vs. the remaining 490
200 180 160 140 120 100 Jun-21 Sep-21 Dec-21 Mar-22 Jun-22 Sep-22 Dec-22 Mar-23 Jun-23 Sep-23 Dec-23 Mar-24 Jun-24 Sep-24 Dec-24 Mar-25 Jun-25 Top 10 Stocks ~195 S&P 500 ex-Top 10 ~128
Global Perspective
A Dramatic Shift in the Center of Gravity
Top-20 companies by market cap · Share by region over time · Bubble size = % share
West Coast USA East Coast USA Other USA Europe Japan Rest of World 1980 1990 2006 2025 12% 60% 23% 5% 23% 6% 67% 7% 36% 23% 18% 17% 67% 16% 13%
Economic Scale

If the Midwest were a country, it would be the 4th largest economy in the world

GDP comparison, nominal $ (2024)
🇩🇪
$4.7T
Germany
🌽
~$4.7T
Midwest
🇯🇵
$4.2T
Japan
🐻
$4.1T
California
🇮🇳
$3.9T
India
🇬🇧
$3.5T
UK
🇫🇷
$3.2T
France
The Innovation Gap
Startup value relative to economic size
Combined enterprise value as % of GDP · Higher = more startup-driven economy
Location
GDP
Startup EV
EV / GDP
🐻 California
$4.1T
$21.7T
529%
🇬🇧 United Kingdom
$3.5T
$1.2T
34%
🇮🇳 India
$3.9T
$889B
23%
🌽 Midwest
~$4.7T
$685B
15%
🇫🇷 France
$3.2T
$416B
13%
🇩🇪 Germany
$4.7T
$415B
9%
🇯🇵 Japan
$4.2T
$275B
7%
The Opportunity
The Midwest generates ~16% of U.S. GDP
but captures just ~3–5% of venture capital
Share of U.S. GDP
~16%
Share of U.S. Venture Capital
~3–5%
One of the largest capital allocation gaps in the U.S. economy
Productivity
San Francisco productivity is 1.8× that of Manhattan
The Bay Area is an anomaly within the US, too.
$570K
San Francisco-
Oakland
$340K
San Jose-
Sunnyvale
$325K
Manhattan
$250K
Seattle-
Tacoma
$155K
US Average
Global Concentration
Where $100B+ companies
are being built
Founded since 1990 · by founding location
Bay Area: 21 Rest of USA: 0
Nvidia · Alphabet · Broadcom · Meta · Tesla · OpenAI · Netflix · Palantir · Salesforce · AppLovin · Intuitive · Uber · Anthropic · ServiceNow · Arista · Databricks · Palo Alto Networks · CrowdStrike · Robinhood · Stripe · Equinix
Company Funnel
Midwest Startup Pipeline
10K+
Startups
<$15M funding
1,302
Breakouts
$15–$100M
304
Scaleups
$100M+ funding
99
Unicorns
$1–$10B valuation
9
Decacorns
$10–$100B valuation
Combined Enterprise Value
Midwest startup value has grown 3.8× in a decade
14% CAGR
$174B
2016
$660B
2026
Regional Comparison
Midwest EV: Room to Grow
Combined enterprise value by US region · As of 2025
Region
Combined EV (2025)
EV Growth (2017–2025)
West Coast (excl. Bay Area)
$4.8T
8.1x
Northeastern United States
$3.5T
4.9x
Southeastern United States
$1.3T
5.3x
Midwestern United States
$685B
3.8x
Western US (Mountain)
$353B
4.3x
State-Level Breakdown
Illinois Leads, Ohio & Michigan Growing Fastest
Midwest states by combined enterprise value · 2025
State
Combined EV (2025)
EV Growth (2017–2025)
Illinois
$268B
3.6x
Michigan
$98B
6.2x
Ohio
$97B
7.3x
Minnesota
$71B
2.5x
Wisconsin
$36B
2.9x
Missouri
$31B
3.0x
Indiana
$25B
2.6x
Kansas
$24B
3.8x
Iowa
$22B
1.8x
Funding Progression
Graduation Rates by Region
% of startups that advance to the next funding stage
Pre-Seed → Seed
Northeast
32%
West Coast
31%
Midwest
28%
Southeast
26%
Mountain
20%
Seed → Series A
Northeast
35%
West Coast
31%
Mountain
31%
Midwest
30%
Southeast
26%
A → Series B
Northeast
41%
West Coast
37%
Midwest
34%
Southeast
33%
Mountain
33%
B → Series C
Northeast
41%
Midwest
40%
Southeast
34%
West Coast
34%
Mountain
31%
Outcome Rates
From Funded to Breakout Outcomes
% of funded startups reaching milestone stages
Funded → Mega
Northeast
4%
West Coast
4%
Mountain
3%
Midwest
3%
Southeast
3%
Funded → Mega+
Northeast
2%
West Coast
2%
Mountain
2%
Southeast
1%
Midwest
1%
Funded → Unicorn
Northeast
2%
West Coast
2%
Mountain
2%
Midwest
1%
Southeast
1%
Funded → Decacorn
Northeast
0.21%
West Coast
0.19%
Mountain
0.14%
Southeast
0.14%
Midwest
0.12%
Unicorn Tracker
Cumulative Unicorns+ in the Midwest
0 30 60 90 120 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 108 +11% YoY
National Benchmark
Chicago in the Hitting Stride Tier
VC investment 2020–2025 per capita
VC per capita · broken y-axis axis break 0 5K 10K 15K 20K 50K 80K Houston CHICAGO Miami Los Angeles Research Triangle Seattle New York City Austin Boston Bay Area MORE MATURE →
Building Momentum
$1K-$2K
Hitting Stride
$2K-$5K
Breakout
$5K-$10K
Powerhouse
$10K+
Midwest by Sector
SectorStartups BreakoutsScale-ups UnicornsDecacornsEnterprise Value
Sector Conversion
Breakout conversion by sector
0%20%40%
eCommerce & Marketplaces
35.0%
Biotech & Life Sciences
28.7%
Space
28.6%
Health Tech & Medtech
28.0%
Cybersecurity
23.9%
AI
23.3%
Other B2B Software
22.4%
Fintech
21.2%
Transportation
18.3%
Marketing
17.9%
Energy
17.3%
0%20%40%
Robotics
15.8%
Consumer Services
15.7%
Food
15.5%
Aviation
15.4%
Semiconductors
14.1%
Edtech
13.6%
Real Estate & Property
12.2%
Other
10.5%
Professional Services & HR
10.4%
Consumer & Lifestyle
9.5%
Defence
0.0%
Beyond Fintech, Health & Life Sciences
Fast-emerging sectors in the Midwest
The established base
Fintech, Health Tech & Biotech
$84.6B
Fintech · Enterprise Value
$79.4B
Biotech & Life Sciences · EV
$47.9B
Health Tech & Medtech · EV
What's emerging
Aviation
Breakout-stage · 2 rounds
+419%
$68.0M
Space
Breakout-stage · 2 rounds
+308%
$31.0M
AI
Early +121% · Breakout +49%
+121%
76 rounds
Robotics
Breakout-stage · 7 rounds
+71%
$203.4M
Defence
11 startups · $767.8M EV
New
$69.8M raised
Energy
Breakout +12% · 27 rounds
+12%
$433.5M
Regional Ecosystems
Midwest Startup Ecosystems
Standout sectors by city
Minneapolis-St. Paul
Health & MedTech
Cybersecurity
Life Sciences
Ann Arbor
Cybersecurity
Defence
Semiconductors
Detroit
Transportation
Robotics
Climate Tech
Chicago
Fintech
Health & MedTech
Food
St. Louis
Health & MedTech
Cybersecurity
Food
Indianapolis
Life Sciences
Food
Health & MedTech
Columbus
Cybersecurity
Crypto
Robotics
Cincinnati
Health & MedTech
Tech
Food
Ecosystem Market Map
Knowledge → Formation → Capital → Scale
How Midwest startups get built — the full value chain across 8 states
1
Knowledge & Talent
Research Universities
MichiganNorthwestern U of ChicagoUIUC PurdueOhio State UW-MadisonU of Minnesota WashUNotre Dame Case Western
Commercialization
Polsky Center Purdue FoundryWARF
Infrastructure
University tech transfer Venture offices
Research Strengths
EngineeringBiotech MaterialsManufacturing Health SciencesCS / AI
2
Company Formation
Accelerators & Incubators
1871mHUB MATTERTechstars Plug and Playgener8tor The BranderyTechTown NewlabIowa Startup Accel. NMotion
Innovation Districts
CortexSt. Louis CintrifuseCincinnati Venture Café
Founder Support
Rev1 VenturesBioSTL
Programs
Startup studios Builder programs
3
Capital Stack
Angels
Queen City Angels Regional angel networks Michigan Capital Network
Pre-Seed & Seed
Hyde Park VPM25 Chicago VenturesOrigin Ventures Serra VenturesLudlow Ventures
Series A+ / Multi-Stage
Drive CapitalLightbank Jump CapitalDundee VC Allos Ventures
Public / Non-Dilutive
State seed fundsOhio Third Frontier
Federal
SBIR / STTRInnovation grants
4
Scale-Up Infra
State Programs
JobsOhioMEDC Launch MNWEDC IL Innovation Network Invest Nebraska
Ecosystem Connectors
Cortex DistrictCintrifuse BioSTLVenture Café MI Venture Capital Assoc.
Corporate & Market Access
P&GAbbottCaterpillar
Industry Channels
Healthcare systems Manufacturing partners Industrial buyers
Founder Networks
Midwest Startup Mafias
Alumni startup networks — number of VC-backed companies founded by ex-employees
Groupon 30 Alumni Startups Mu Sigma 6 Tempus 5 Angie's List 5 Uptake 4 ExactTarget 3 CoverMyMeds 3 Root 3 Envestnet 2 Citadel Securities 2 NIC 2 ShipBob 2 WorldPay 2 Project44 2 Kin Insurance 2 M1 Finance 1 Vascular S. 1 Flywheel 1 Bird Buddy 1 Workiva 1 G2 1 Quality Tech 1 Sprout Social 1 Tegus 1 Pixis 1 AVIA 1 Rush Street 1 Relativity 1 CVRx 1 Lumos Pharma 1 Mercury Pay 1 Astronomer 1 Enova Intl 1 Llamasoft 1 TransFirst 1 Clearcover 1 Endocyte 1 Taranis 1 Upfront Health 1 Inspire Med. 1 Latch 1 Arctic Wolf 1 Lumeris 1 Redox Engine 1 Veeam 1 Loop Returns 1 AloTech 1 Sonatype 1 Nature's Fynd 1 Outcome H. 1 Duo Security 1 Rival 1 Amount 1 Inteliquent 1
Talent Pipeline
Where Midwest Founders Worked Before
Previous employers of 841 startup founders now building in the Midwest
Microsoft
45
Google
39
Apple
24
Salesforce
19
Amazon
14
SAP
10
PayPal
8
Uber
8
LinkedIn
8
Meta 5 · Tesla 5 · Yahoo 5 · X 5
▲ BIG TECH ALUMNI
▼ MIDWEST-NATIVE ALUMNI
ExactTarget
23
Indianapolis
Groupon
16
Chicago
Angie's List
7
Orbitz
7
Climate Corp.
6
Uptake
5
Grubhub
5
Enova Intl
5
Sprout Social · Relativity · Barracuda · Lyft · +400 more
Top source: Big Tech (MAANG + SAP, Salesforce)
Strong recycling: Midwest unicorn alumni founding next wave
Founder Networks
The Groupon Mafia
Companies founded by ex-Groupon employees — a Chicago-born network now spanning 6 continents
North America Europe South America Asia Other Chronosphere $3.4B Linear $1.3B Kite $1.2B Jüsto $760M Pinwheel $500M Turquoise H. $240M The Yes $180M Topsort $150M Metafy $150M Dover $120M Rainbow $108M Wonder B. $100M Larridin $102M Spec $90M Meru $90M Cruisebound $78M DigiSure $79M Utmost $126M JOKR $800M Moss $550M Patient21 $420M Vedrai $264M PSQUARED $220M GIGA.GREEN $165M Lano $99M Packmatic $99M Aspire $500M 100+ companies · $15B+ combined value · 6 continents
Talent & Diversity
Origin of Unicorn Founders
Country of origin of founders behind Midwest unicorns and decacorns
🇺🇸 USA
121
70.8%
🇪🇺 Europe
14
🇮🇳 India
11
🇬🇧 UK
3
🇨🇳 China
3
🇿🇦 S. Africa
2
🇨🇦 Canada
2
🇺🇦 Ukraine
2
🇺🇿 Uzbekistan
2
🇷🇺 Russia
2
🇦🇷 ARG
1
🇮🇪 IRL
1
🇧🇬 BUL
1
🇩🇰 DNK
1
🇸🇪 Sweden
1
🇩🇪 Germany
1
🇵🇱 Poland
1
🇫🇷 France
1
🇮🇱 Israel
1
🇲🇽 Mexico
1
Education & Talent Pipeline
Where Unicorn Founders Studied
255 universities · Top schools attended by Midwest unicorn & decacorn founders
NORTH AMERICA
338
Michigan
13
Harvard
11
Stanford
10
Northwestern
9
Minnesota
8
MIT
7
Chicago
7
Wisconsin
7
UPenn
6
Miami U.
6
Ohio St.
5
Illinois
5
Cornell
4
Wash.
4
Iowa St
4
UCLA 3 · DePaul 3 · Purdue 3 · Columbia 4
+200 more universities
Indiana 4 · Columbia 4 · Iowa State 4
EUROPE
46
Oxford
3
Cambridge
2
ETH · INSEAD · London · Amsterdam · +38 more
ASIA 30
IIT · Birla · NUS · +25 more
Oceania 5
S. America 3
Capital & Investors
Top 50 Investors by Unicorn Coverage
Cumulative unicorn investment coverage across Midwest startups (founded since 1990)
Cumulative Unicorn Coverage — Top 50
100 75 50 25 0 Cumulative Coverage Insight Partners NEA Tiger Global SVB TCV Lightbank Goldman Gen Atlantic
Top Investors — Unicorns & Decacorns
InvestorUnicornsDecacornsTotalEV
NEA10010$20.3B
Insight Partners9111$35.0B
Tiger Global808$19.1B
Silicon Valley Bank718$19.1B
TCV707$9.3B
Lightbank606$15.5B
Goldman Sachs606$11.6B
General Atlantic527$27.9B
SoftBank505$8.3B
Pritzker Group VC505$12.1B
Hyde Park VP505$4.1B
Battery Ventures406$9.0B
Chicago Ventures405$6.9B
Vision Fund505$7.2B
AI Talent
Where AI Talent Sits in Chicago
16 companies by AI talent count · Block size = talent count
Tempus
104
Getty Images
37
Relativity
29
Blue Health Intel.
28
Alight
28
Groupon
22
Project44
15
Sprout Social
14
Envestnet
11
Civis Analytics
11
Uptake
10
Other (45 cos.)
151
Oak Street Health
37
Paylocity
29
Enova International
23
GoHealth
14
+ more
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